Most custom in-ground pools we build run $75,000–$150,000, and take about 60–90 days from the dig to your first swim. Here's what moves your price up or down, so you know what to expect before you get quotes.
A bigger pool means more digging, steel, shotcrete and finish. Freeform curves and extra depth add work too.
A raised stone spa or attached spa is one of the biggest add-ons, with its own plumbing, heater and finish.
Pebble finishes last longer and feel smoother than basic plaster, and cost more up front.
Natural flagstone, travertine or pavers, plus waterline tile, all change the price.
How much deck you want and what it's made of — concrete with Kool Deck, pavers or travertine.
Slopes, rock, red clay, tight access for equipment and retaining walls can all add cost.
Tanning ledges, water features, fire bowls, LED lighting and phone-controlled automation.
You work with an engineer or architect on your site plan, with our help, and we submit the permit.
When a company hires out each stage to a different crew, every crew adds its own price. Our own crew builds your pool from start to finish, so you're paying for the work in your backyard.

About 60–90 days from the dig to your first swim. Weather can move that a little, and we keep you updated the whole way.
No. Our own crew builds your pool from the first dig to the first swim. Your backyard is never handed off to different contractors.
Why we build in-house →You work with an engineer or architect on a site plan designed for you, and we help along the way. Then we submit the permit for you.
Yes. Ask about financing options when you request your free quote.
Yes. In Gwinnett and Hall County, you can roll straight onto our weekly or bi-weekly maintenance so your new pool stays perfect.
“Highly recommend this service. They provide great dependable service to keep your pool clean and working properly.”
“Ayden and crew are amazing. We never concern ourselves with our pool — we know Ayden is on the job. Very professional, courteous, and always cheerful.”
“DiGi pool has been taking great care of our pool for about a year. A great improvement over our prior company. Ayden and his team are super friendly and accessible.”
Free on-site consultation. Clear, honest quote. No pressure.